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Priming Price: Prior Knowledge and Context Effects
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Priming Price: Prior Knowledge and Context Effects
Priming Price: Prior Knowledge and Context Effects
PH
Paul M. Herr
Paul M. Herr
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1 June 1989
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 16
(1)
,
67-75
https://doi.org/10.1086/209194
Abstract
Category priming has recently stirred the interest of judgment researchers. By unobtrusively presenting exemplars of a category, that category become
Keywords
SOCIAL PSYCHOLOGY
CONTEXT EFFECT
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Cited by 212 articles