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Communications and Sales Force Feedback
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Communications and Sales Force Feedback
Communications and Sales Force Feedback
DR
Dan H. Robertson
Dan H. Robertson
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1 January 1974
journal article
research article
Published by
SAGE Publications
in
International Journal of Business Communication
Vol. 11
(2)
,
3-9
https://doi.org/10.1177/002194367401100201
Abstract
The research reported here explores to what extent sales force feedback actually occurs through the use of disguised products "planted" with monitored accounts of two actual corporations.
Keywords
DISGUISED
ACCOUNTS
FEEDBACK THE RESEARCH
SALES FORCE FEEDBACK
ACTUAL CORPORATIONS
EXTENT SALES
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Open Access
Cited by 7 articles