The Shame of Magazine Advertising
- 1 March 1981
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 10 (1), 31-37
- https://doi.org/10.1080/00913367.1981.10672753
Abstract
Several national magazines contain “back-of-the-book” advertisements which make claims that are highly questionable. This paper reports the results of a two-phase study of deceptive magazine advertising. The preliminary part of the study focuses on the perspectives of editors of magazines carrying back-page advertisements that appear to be misleading. A second phase of the study concerns the activities undertaken by industry and government groups to minimize deceptive advertising in magazines. Based on study findings, recommendations are made for eliminating deceptive magazine advertising.Keywords
This publication has 2 references indexed in Scilit:
- Advertising & the First AmendmentJournal of Marketing, 1978
- Truth and the Image of AdvertisingJournal of Marketing, 1969