Dyadic Business Relationships within a Business Network Context
- 1 October 1994
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 58 (4), 1-15
- https://doi.org/10.2307/1251912
Abstract
In business-to-business settings, dyadic relationships between firms are of paramount interest. Recent developments in business practice strongly suggest that t...This publication has 19 references indexed in Scilit:
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