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Data Warehousing Supports Corporate Strategy at First American Corporation
Home
Publications
Data Warehousing Supports Corporate Strategy at First American Corporation
Data Warehousing Supports Corporate Strategy at First American Corporation
BC
Brian L. Cooper
Brian L. Cooper
Hugh J. Watson
Hugh J. Watson
BW
Barbara H. Wixom
Barbara H. Wixom
DG
Dale L. Goodhue
Dale L. Goodhue
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1 December 2000
journal article
Published by
JSTOR
in
MIS Quarterly
Vol. 24
(4)
,
547
https://doi.org/10.2307/3250947
Abstract
From 1990 through 1998, First American Corporation (FAC) changed its corporate strategy from a traditional banking approach to a customer relationship-oriented ...
Keywords
DATA WAREHOUSING
FAC
CUSTOMER RELATIONSHIP
TRADITIONAL BANKING
RELATIONSHIP ORIENTED
BANKING APPROACH
SUPPORTS CORPORATE
WAREHOUSING SUPPORTS
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Open Access
Cited by 131 articles