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A Model of Distributor Firm and Manufacturer Firm Working Partnerships
Home
Publications
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
JA
James C. Anderson
James C. Anderson
JN
James A. Narus
James A. Narus
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1 January 1990
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 54
(1)
,
42
https://doi.org/10.2307/1252172
Abstract
A model of distributor firm and manufacturer firm working partnerships is presented and is assessed empirically on a sample of distributor firms and a sample of...
Keywords
ASSESSED EMPIRICALLY
WORKING PARTNERSHIPS
MANUFACTURER FIRM
FIRM WORKING
DISTRIBUTOR FIRM
MODEL OF DISTRIBUTOR
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Open Access
Cited by 2493 articles