How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective
- 3 September 2009
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 63 (9-10), 1041-1049
- https://doi.org/10.1016/j.jbusres.2009.01.015
Abstract
No abstract availableKeywords
This publication has 17 references indexed in Scilit:
- Consumers' decision-making process and their online shopping behavior: a clickstream analysisJournal of Business Research, 2004
- Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?Journal of Interactive Marketing, 2004
- The influence of online product recommendations on consumers’ online choicesJournal of Retailing, 2004
- Word-of-Mouth Processes within a Services Purchase Decision ContextJournal of Service Research, 2000
- Word-of-mouth effects on short-term and long-term product judgmentsJournal of Business Research, 1995
- A Strategic Analysis of Electronic MarketplacesMIS Quarterly, 1991
- Promotion Signal: Proxy for a Price Cut?Journal of Consumer Research, 1990
- Social Ties and Word-of-Mouth Referral BehaviorJournal of Consumer Research, 1987
- A Protocol Analysis of Brand Choice Strategies Involving RecommendationsJournal of Consumer Research, 1987
- Comments on "Attribution Theory and Advertiser Credibility"Journal of Marketing Research, 1976