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Charity involvement and customer preference for charity brands
Home
Publications
Charity involvement and customer preference for charity brands
Charity involvement and customer preference for charity brands
Roger Bennett
Roger Bennett
HG
Helen Gabriel
Helen Gabriel
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1 September 1999
journal article
Published by
Springer Nature
in
Journal of Brand Management
Vol. 7
(1)
,
49-66
https://doi.org/10.1057/bm.1999.39
Abstract
No abstract available
Keywords
BRAND EQUITY
STRATEGIC MANAGEMENT
MARKETING MANAGEMENT
BRAND MARKETING
BRANDING STRATEGY
BRAND MANAGEMENT
PRODUCT MANAGEMENT
Cited by 23 articles