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Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context
Home
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Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context
Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context
Eric J. Johnson
Eric J. Johnson
RM
Robert J. Meyer
Robert J. Meyer
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1 June 1984
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 11
(1)
,
528-541
https://doi.org/10.1086/208989
Abstract
The sensitivity of the parameters and fit of compensatory choice models to contextual variations in information processing strategies is examined. A
Keywords
BEHAVIOR
PROTOCOL ANALYSIS
FIT
CHOICE MODELS
CONFORMED
NONCOMPENSATORY
COMPENSATORY CHOICE
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Open Access
Cited by 117 articles