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The Impact of Feelings on Ad-Based Affect and Cognition
Home
Publications
The Impact of Feelings on Ad-Based Affect and Cognition
The Impact of Feelings on Ad-Based Affect and Cognition
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Marian Chapman Burke
Marian Chapman Burke
JE
Julie A. Edell
Julie A. Edell
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1 February 1989
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 26
(1)
,
69
https://doi.org/10.2307/3172670
Abstract
No abstract available
Cited by 256 articles