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The importance of cultural framing to the success of social initiatives in business
Home
Publications
The importance of cultural framing to the success of social initiatives in business
The importance of cultural framing to the success of social initiatives in business
JH
Jennifer A. Howard-Grenville
Jennifer A. Howard-Grenville
Andrew J. Hoffman
Andrew J. Hoffman
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1 May 2003
journal article
Published by
Academy of Management
in
Academy of Management Perspectives
Vol. 17
(2)
,
70-84
https://doi.org/10.5465/ame.2003.10025199
Abstract
No abstract available
Cited by 74 articles