The Fire of Desire: A Multisited Inquiry into Consumer Passion
Top Cited Papers
- 1 December 2003
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 30 (3), 326-351
- https://doi.org/10.1086/378613
Abstract
Desire is the motivating force behind much of contemporary consumption. Yet consumer research has devoted little specific attention to passionate andKeywords
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