Cultural Differences in Color/Form Preference and in Classificatory Behavior

Abstract
This paper presents data concerning color-form preference and ability to classify obtained from rural Zulu children with and without Western-type schooling, from literate and illiterate Zulu urban workers, and from illiterate urban workers. Significant differences are shown between children in school and those not going to school, between literate and illiterate urban workers, between illiterate urban and farm workers. Some comparisons are made with Suchman’s [1966a] data on Moslem Hausa children, Gay and Cole’s [1967] data on Kpelle children, Bruner and associates’ [1966] studies of Wolof children, and Corah’s [1964] data on American children.