Automobile Self-Congruity Models Reexamined
Open Access
- 1 February 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (1), 125-127
- https://doi.org/10.1177/002224377100800123
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- A Computer-Controlled Experiment in Consumer BehaviorThe Journal of Business, 1970
- Congruence Relationships between Self Images and Product BrandsJournal of Marketing Research, 1969
- Perception of Self, Generalized Stereotypes, and Brand SelectionJournal of Marketing Research, 1968
- A Study of the Influence of Image Congruence on Consumer ChoiceThe Journal of Business, 1968