Social Marketing of Health Behavior
- 1 January 1984
- book chapter
- Published by Springer Nature
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Social Marketing: Its Ethical DimensionsJournal of Marketing, 1979
- Social Marketing: An Approach to Planned Social ChangeJournal of Marketing, 1971
- An Information Campaign That Changed Community AttitudesJournalism Quarterly, 1970
- The Chinese Indoctrination Program for Prisoners of WarPsychiatry: Interpersonal & Biological Processes, 1956
- Some Reasons Why Information Campaigns FailPublic Opinion Quarterly, 1947