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Publications
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
Home
Publications
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
LB
Leonard L. Berry
Leonard L. Berry
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1 September 1995
journal article
Published by
Springer Nature
in
Journal of the Academy of Marketing Science
Vol. 23
(4)
,
236-245
https://doi.org/10.1177/009207039502300402
Abstract
No abstract available
Keywords
SERVICES MARKETING
EMERGING PERSPECTIVES
RELATIONSHIP MARKETING
BUILDING
MATURING
INTEREST
CUSTOMER
Cited by 1746 articles