The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels
- 1 January 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 55 (1), 52-69
- https://doi.org/10.2307/1252203
Abstract
The authors seek to extend theory and empirical findings on interfirm influence strategies by examining their use in channel relationships between suppliers and...This publication has 6 references indexed in Scilit:
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