Marketing's role in cross-functional information management
- 31 May 1996
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 25 (3), 187-195
- https://doi.org/10.1016/0019-8501(95)00076-3
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Marketing's core role in strategic reengineeringPlanning Review, 1995
- Nature of the R&D/Marketing co-operation in the design of technologically advanced new industrial productsR&D Management, 1986