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Model of Consumer Reaction to Product Characteristics
Home
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Model of Consumer Reaction to Product Characteristics
Model of Consumer Reaction to Product Characteristics
GL
George W. Ladd
George W. Ladd
MZ
Martin Zober
Martin Zober
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1 September 1977
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 4
(2)
,
89-101
https://doi.org/10.1086/208684
Abstract
A model is presented that is similar to Lancaster's model of consumer demand, but that does not use the most criticized assumptions of this model. Some empirical results are presented. Practical applications of the model are discussed.
Keywords
MODEL OF CONSUMER
PRODUCT CHARACTERISTICS
CONSUMER REACTION TO PRODUCT
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Open Access
Cited by 28 articles