Perceived similarity and the projection of similarity: The influence of valence.

Abstract

Some of the implications of Heider's concept of balance were investigated using 104 students as Ss. Based upon their responses to the Revised Allport-Vernon Scale of Values, partially completed test booklets were prepared incorporating different degrees of similarity to each Ss' original answers. The Ss were required to complete them in the way the hypothetical person had. The results confirmed the hypotheses. (PsycINFO Database Record (c) 2006 APA, all rights reserved)