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Building Alliances to Penetrate European Markets
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Building Alliances to Penetrate European Markets
Building Alliances to Penetrate European Markets
RL
Robert Porter Lynch
Robert Porter Lynch
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1 February 1990
journal article
Published by
Emerald Publishing
in
Journal of Business Strategy
Vol. 11
(2)
,
4-8
https://doi.org/10.1108/eb039354
Abstract
Cooperative efforts, such as strategic alliances and joint ventures, are two of the most rapid and least costly methods for U.S. firms to gain a foothold in Europe.
Keywords
BUILDING
EUROPE
PENETRATE
ALLIANCES
JOINT
VENTURES
STRATEGIC
FOOTHOLD
MARKETS
COSTLY
All Articles
Open Access
Cited by 28 articles