Product Petrification: A New Stage in the Life Cycle Theory
- 1 October 1971
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 14 (1), 88-91
- https://doi.org/10.2307/41164370
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Profiting from the declining productBusiness Horizons, 1964
- The Death and Burial of "Sick" ProductsJournal of Marketing, 1964