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Publications
Managing Brand Equity
Home
Publications
Managing Brand Equity
Managing Brand Equity
AS
Allan D. Shocker
Allan D. Shocker
DA
David A. Aaker
David A. Aaker
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1 May 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(2)
,
256
https://doi.org/10.2307/3172832
Abstract
No abstract available
Keywords
MANAGING BRAND EQUITY
Cited by 117 articles