Purchasing Behavior in Embedded Markets

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1 June 1990

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 17 (1), 1-12
https://doi.org/10.1086/208532

Abstract

This article explores the concept of market embeddedness and its impact on purchasing behavior in a consumer market. Embeddedness exists when consume

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Cited by 256 articles