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Impact of liking for advertising and brand allegiance on drinking and alcohol‐related aggression: a longitudinal study
Home
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Impact of liking for advertising and brand allegiance on drinking and alcohol‐related aggression: a longitudinal study
Impact of liking for advertising and brand allegiance on drinking and alcohol‐related aggression: a longitudinal study
Sally Casswell
Sally Casswell
JZ
Jia‐Fang Zhang
Jia‐Fang Zhang
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1 August 1998
journal article
research article
Published by
Wiley
in
Addiction
Vol. 93
(8)
,
1209-1217
https://doi.org/10.1046/j.1360-0443.1998.93812099.x
Abstract
Aims. To test a hypothesized model of the effect of televised alcohol advertising and allegiance to specific brands of beer on subsequent beer consumption and self‐reports of aggressive behaviour lin...
Keywords
ALCOHOL
LONGITUDINAL STUDY
NEW ZEALAND
MODEL
ADVERTISING
BEER
BRAND
ALLEGIANCE
RELATED AGGRESSIVE
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Open Access
Cited by 89 articles