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The Impact of International Gray Marketing on Consumers and Firms
Home
Publications
The Impact of International Gray Marketing on Consumers and Firms
The Impact of International Gray Marketing on Consumers and Firms
LM
Lynette Knowles Mathur
Lynette Knowles Mathur
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23 June 1995
journal article
Published by
International Management Development Association
in
Journal of Euromarketing
Vol. 4
(2)
,
39-59
https://doi.org/10.1300/j037v04n02_04
Abstract
No abstract available
Keywords
IMPACT OF INTERNATIONAL
INTERNATIONAL GRAY MARKETING
CONSUMERS AND FIRMS
MARKETING ON CONSUMERS
Cited by 10 articles