Preference Measurement of Item Collections
Open Access
- 1 November 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (4), 371-377
- https://doi.org/10.1177/002224377200900402
Abstract
In many cases of practical interest the marketing researcher may wish to analyze preferences for collections of items. This article shows how these collections can be analyzed by conjoint measurement techniques. An application of conjoint measurement to measuring menu preferences is illustrated.Keywords
This publication has 3 references indexed in Scilit:
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- Orthogonal rotation to congruencePsychometrika, 1966
- Analysis of Factorial Experiments by Estimating Monotone Transformations of the DataJournal of the Royal Statistical Society Series B: Statistical Methodology, 1965