Marketing, Scientific Progress, and Scientific Method
- 1 January 1983
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (4), 18-31
- https://doi.org/10.2307/1251395
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Is Science Marketing?Journal of Marketing, 1983
- Marketing, Strategic Planning and the Theory of the FirmJournal of Marketing, 1982
- The surpluses and shortages in consumer behavior theory and researchJournal of the Academy of Marketing Science, 1979
- Falsification and the Methodology of Scientific Research ProgrammesPublished by Cambridge University Press (CUP) ,1970
- Consolations for the SpecialistPublished by Cambridge University Press (CUP) ,1970
- Testability and Meaning—ContinuedPhilosophy of Science, 1937