A Comparison of the Effects of Punishment-Oriented and Reward-Oriented Messages in Persuasive Communication
- 1 March 1971
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 21 (1), 83-93
- https://doi.org/10.1111/j.1460-2466.1971.tb00906.x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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