Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1
- 1 September 2004
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 31 (2), 425-440
- https://doi.org/10.1086/422120
Abstract
We develop a model describing how certain American men, those men who have been described as emasculated by recent socioeconomic changes, construct tThis publication has 20 references indexed in Scilit:
- Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits‐Like‐a‐Glove (FLAG) FrameworkJournal of Consumer Research, 2002
- Being in the ZoneJournal of Contemporary Ethnography, 2001
- The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising AudiencesJournal of Consumer Research, 1999
- The Mountain Man Myth: A Contemporary Consuming FantasyJournal of Consumer Research, 1998
- Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care PracticesJournal of Consumer Research, 1995
- Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer EffectsJournal of Consumer Research, 1994
- An Exploration of High-Risk Leisure Consumption Through SkydivingJournal of Consumer Research, 1993
- Feminist Thought: Implications for Consumer ResearchJournal of Consumer Research, 1993
- A Meaning-Based Model of Advertising ExperiencesJournal of Consumer Research, 1992
- The Consumption of PerformanceJournal of Consumer Research, 1992