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Automobile Self-Congruity Models Reexamined
Home
Publications
Automobile Self-Congruity Models Reexamined
Automobile Self-Congruity Models Reexamined
GH
G. David Hughes
G. David Hughes
JG
Jose L. Guerrero
Jose L. Guerrero
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1 February 1971
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 8
(1)
,
125
https://doi.org/10.2307/3149743
Abstract
No abstract available
Keywords
AUTOMOBILE SELF CONGRUITY MODELS REEXAMINED
Cited by 20 articles