DESPITE the distances that separate us and the varying points of view that we may occasionally entertain, it is obvious that a number of problems are common to all. Not the least of these is our editorial responsibility for the character and quality of the advertisements that our journals accept and that are so vital to their prosperity. This problem has given rise to a growing concern because of the tremendous expansion of the pharmaceutical industry in recent years and its resulting pressures, and because of an increasingly uncomfortable awareness of our own ethical obligations in the matter.This impressive . . .