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LADI: A Latent Discriminant Model for Analyzing Marketing Research Data
Home
Publications
LADI: A Latent Discriminant Model for Analyzing Marketing Research Data
LADI: A Latent Discriminant Model for Analyzing Marketing Research Data
WD
William R. Dillon
William R. Dillon
NM
Narendra Mulani
Narendra Mulani
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1 February 1989
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 26
(1)
,
15
https://doi.org/10.2307/3172666
Abstract
No abstract available
Keywords
LADI
ANALYZING MARKETING
LATENT DISCRIMINANT
MARKETING RESEARCH
DISCRIMINANT MODEL
RESEARCH DATA
Cited by 17 articles