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Estimation of Multimagazine Readership
Home
Publications
Estimation of Multimagazine Readership
Estimation of Multimagazine Readership
SB
Seymour Banks
Seymour Banks
AM
Albert Madansky
Albert Madansky
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1 January 1958
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 31
(3)
,
235
https://doi.org/10.1086/294200
Abstract
No abstract available
Keywords
ESTIMATION OF MULTIMAGAZINE READERSHIP
Cited by 2 articles