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Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?
Home
Publications
Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?
Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?
DK
David T. Kollat
David T. Kollat
RW
Ronald P. Willett
Ronald P. Willett
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1 January 1969
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 33
(1)
,
79
https://doi.org/10.2307/1248750
Abstract
No abstract available
Cited by 35 articles