The Advance Letter in Mail Surveys
Open Access
- 1 May 1967
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 4 (2), 202-204
- https://doi.org/10.1177/002224376700400214
Abstract
The effect of the advance letter was examined by experiments during two mail surveys. Results show the advance letter significantly improved response rates. The advance letter, however, did not affect how fast a questionnaire was returned, how many questions were not answered, and how the respondent answered the questions.Keywords
This publication has 5 references indexed in Scilit:
- Monetary Inducements and Mail Questionnaire ResponseJournal of Marketing Research, 1966
- Response Patterns to Mail SurveysJournal of Marketing Research, 1966
- Influence of Preliminary Contact on Mail ReturnsJournal of Marketing Research, 1966
- Increasing the Responses to Mail Questionnaires: A Research StudyPublic Opinion Quarterly, 1958
- A Note on the Response to a Mailed QuestionnairePublic Opinion Quarterly, 1954