Many porous catalysts have a fractal surface, but only rarely do they have a fractal volume, the main exceptions being extremely porous aerogels. It has been suggested that a fractal shape of their volume would be ideal, because it has an infinite area per unit mass that is easily accessible by the reactants. This paper investigates the efficiency of mass fractals by comparing them with nonfractal catalysts. It is found that the specific surface areas of comparable nonfractal catalysts are of the same order of magnitude, if not higher than those of mass fractals. Despite the high effectiveness factor of mass fractals due to the exceptionally easy accessibility of their active sites, production in a nonfractal catalyst is often higher than in a mass fractal, because of the high porosity of the latter. For some strongly diffusion limited reactions, especially in mesoporous catalysts, an added mass fractal macroporosity, with a finite scaling regime, would increase the yields beyond what is possible with a nonfractal catalyst. Nonetheless, when transport through viscous flow in macropores is very rapid the effective reaction rates in classical bimodal catalysts are higher than in fractal catalysts with their high macroporosity.