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Publications
Event History Analysis
Home
Publications
Event History Analysis
Event History Analysis
GZ
George M. Zinkhan
George M. Zinkhan
FZ
F. Christian Zinkhan
F. Christian Zinkhan
KY
Kazuo Yamaguchi
Kazuo Yamaguchi
Jacques Hamel
Jacques Hamel
SD
Stephane Dufour
Stephane Dufour
DF
Dominic Fortin
Dominic Fortin
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1 May 1994
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 31
(2)
,
312
https://doi.org/10.2307/3152202
Abstract
No abstract available
Keywords
CASE STUDY
EVENT HISTORY ANALYSIS
ANALYSIS CASE
STUDY METHODS
Cited by 29 articles