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Some Optimization Problems in Advertising Media Planning
Home
Publications
Some Optimization Problems in Advertising Media Planning
Some Optimization Problems in Advertising Media Planning
AL
A. M. Lee
A. M. Lee
AB
A. J. Burkart
A. J. Burkart
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1 September 1960
journal article
Published by
Taylor & Francis
in
Journal of the Operational Research Society
Vol. 11
(3)
,
113-122
https://doi.org/10.1057/jors.1960.1
Abstract
No abstract available
Keywords
COVERAGE PROBLEM
ADVERTISING MEDIA
MEDIA PLANNING
MULTI STAGE
MAXIMUM IMPACT
SECURING
MEDIA SCHEDULES
Cited by 16 articles