Rankings
Publications
Search Publications
Cited-By Search
Sources
Publishers
Scholars
Scholars
Top Cited Scholars
Organizations
About
Login
Register
Home
Publications
Product Involvement and Pertinent Advertising Appeals
Home
Publications
Product Involvement and Pertinent Advertising Appeals
Product Involvement and Pertinent Advertising Appeals
LB
Lawrence Bowen
Lawrence Bowen
SC
Steven H. Chaffee
Steven H. Chaffee
Publisher Website
Google Scholar
Add to Library
Cite
Download
Share
Download
1 December 1974
journal article
research article
Published by
SAGE Publications
in
Journalism Quarterly
Vol. 51
(4)
,
613-621
https://doi.org/10.1177/107769907405100405
Abstract
No abstract available
Cited by 60 articles