Assessing the Impact of Short-Term Supermarket Strategy Variables
Open Access
- 1 February 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 19 (1), 72-86
- https://doi.org/10.1177/002224378201900107
Abstract
The authors examine the relative importance of temporary price reductions, display alternatives, and newspaper advertising to unit sales of supermarket products. The research was conducted as an in-store pricing experiment characterized by a factorial design.Keywords
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