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Optimal Advertising Policy under Dynamic Conditions
Home
Publications
Optimal Advertising Policy under Dynamic Conditions
Optimal Advertising Policy under Dynamic Conditions
MN
Marc Nerlove
Marc Nerlove
KA
Kenneth J. Arrow
Kenneth J. Arrow
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1 May 1962
journal article
Published by
JSTOR
in
Economica
Vol. 29
(114)
,
129
https://doi.org/10.2307/2551549
Abstract
No abstract available
Cited by 855 articles