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E-Retail: Gold Rush or Fool's Gold?
Home
Publications
E-Retail: Gold Rush or Fool's Gold?
E-Retail: Gold Rush or Fool's Gold?
KR
Kenneth T. Rosen
Kenneth T. Rosen
AH
Amanda L. Howard
Amanda L. Howard
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1 April 2000
journal article
research article
Published by
SAGE Publications
in
California Management Review
Vol. 42
(3)
,
72-100
https://doi.org/10.2307/41166043
Abstract
“Electronic commerce is the carrying out of business activities that lead to an exchange of value across telecommunications networks.”
Keywords
RETAIL
TELECOMMUNICATIONS
GOLD RUSH
RUSH OR FOOL'S
ELECTRONIC COMMERCE
FOOL'S GOLD
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Open Access
Cited by 98 articles