Abstract
It is shown that the interaction between macroscopic, nondissipative media, and time-varying electromagnetic fields can be described by a time-averaged potential function. From this function it is possible to derive phenomenologically the tensors that describe any of the usual electro- and magneto-optic effects for electric and magnetic fields of any frequency. In addition, these same potential functions describe the various optical nonlinearities like harmonic generation in potassium dihydrogen phosphate, and harmonic generation by electric quadrupole and magnetic dipole nonlinearities.

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