Culture and Communication: Towards an Ethnographic Critique of Media Consumption in the Transnational Media System
- 1 June 1990
- journal article
- Published by SAGE Publications in European Journal of Communication
- Vol. 5 (2), 239-260
- https://doi.org/10.1177/0267323190005002006
Abstract
The irresistible march of transnational media has given rise to widely experienced problems concerning cultural autonomy and identity. The research tradition of `cultural studies' offers a very appropriate and distinctive way of analysing these questions, especially by means of a critical ethnography of reception. The tendency in some recent reception research to celebrate `the popular' as a source of resistance to `the hegemonic' is criticized.Keywords
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