A Transaction Cost Perspective on Vertical Contractual Structure and Interchannel Competitive Strategies
- 1 April 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 52 (2), 21-34
- https://doi.org/10.2307/1251262
Abstract
Despite potent theory to contrast transactional governance in "markets and hierarchies," the variety of extant channel systems strains this dichotomy....This publication has 10 references indexed in Scilit:
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