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Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales
Home
Publications
Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales
Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales
WA
William Applebaum
William Applebaum
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1 May 1966
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 3
(2)
,
127
https://doi.org/10.2307/3150201
Abstract
No abstract available
Keywords
STORE TRADE
POTENTIAL SALES
TRADE AREAS
MARKET PENETRATION
DETERMINING STORE
METHODS
Cited by 84 articles