The influence of certain typographical arrangements upon span of visual comprehension.

Abstract

A group of 30 Ss read under tachistoscopic exposure material in three typographical styles[long dash]conventional, spaced unit, and square-span[long dash]and were tested for comprehension. The square-span style yielded comprehension spans significantly superior to the other two styles, which did not differ. "The square-span style used in books and advertising might lead to increased reading and comprehension speea.".