Referees and editors often complain about the obscure style of the majority of Letters and Articles. In addition to using unintelligible, twisted sentences, many authors create and use slang expressions known to a few specialists only, and indulge in unnecessary abbreviations. Such practices may help the writer but they slow down the reader considerably and exclude the uninitiated completely. In fact, many papers give the impression that the author was writing a memorandum to himself or merely for the benefit of a close collaborator. Yet when we ask authors to write their papers so that a few more colleagues can appreciate their significance, some of them rebut that popular articles do not belong in our journal.