The social psychology of industrial buying and selling
- 1 August 1978
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 7 (4), 213-224
- https://doi.org/10.1016/0019-8501(78)90038-x
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Conflict, cooperation and trust in three power systemsBehavioral Science, 1976
- Word-of-Mouth Communication in the Industrial Adoption ProcessJournal of Marketing Research, 1971
- The “Industrial” Revolution and Models of Buyer BehaviorJournal of Purchasing, 1969